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To be The King is available in skull-shaped flacons, colored in black with gold color crowns. This Eau De Toilette presents craving for power in an ironic way, which is characteristic of today's society, with overwhelming unique design and details.
TO BE The King is a masculine fragrance of power aiming at younger, decisive and self-confident men, who like unusual details. The composition is dynamic and explosive, and its opening is sparkling and refreshing, made of citruses and spices. Top notes are characterized by a blend of lemon, cedar, bay leaf, cardamom and nutmeg succeeded by a union of artemisia, cashmere, amber and aromatic lavender, on a base of woody notes, resins, orange blossom and tonka.
Olfactory Family: Fougère-Ambery
Launched in 2013, the nose behind this fragrance is Pierre Constantin Gueros.
About the brand
Founded in 1983, Police soon emerged as a brand identifying refined design and a strong image, inspired by an American "on the road" lifestyle. During the 90s it became a true global phenomenon. For more than 30 years Police has been synonymous with their big name ambassadors, strong energetic style and urban charisma, and have been developing as a full lifestyle brand ever since.